[chrismarlow9]

For now. If you want to see the future have a look at the debacle that just went on with prime/appletv/google. If they get a strong enough dominance they will. Given that the IoT is a rising thing, and Amazon is placing itself at the apex of the internets backbone and already has a strangle on the physical goods world, it should be easy to see the next 10 years if it continues. I can see the pitch now... imagine... a world where you can sell your hardware and put your servers all in the same stack! (at least until you POC it for us). If you want to see the future of that, have a look at companies that have had their physical goods ideas stolen and are now mass produced at Amazon for that "everyday low price" (and no that jab at them v walmart isn't an accident).

I was hoping somebody would bring up Netflix. Netflix is AWS's poster child and they know it. They need AWS still just as much as AWS needs them. The statement you just made proves that. They will do everything up to and including take a loss to keep Netflix around. I can assure you that your company will not be getting the same price quote or technical support that Netflix does unless they can bring them just as many sales by being a status symbol and marketing tool for them.

There seems to be a trend of people thinking "AWS is my friend". No. They are a company, and they exist to make money. Have we not all been bitten enough by this thought pattern and loyalty to learn the lesson of "stay flexible"? I'm not advocating that AWS is done away with entirely and nobody should use them ever. I'm advocating that putting your entire stack into their system is a bad idea and that using "black box" software as little as possible is a better approach. When it was just EC2 it was fine, you can build your stuff on an EC2 box with your favorite flavor of *nix and quickly throw boxes up elsewhere if things go south. Now I'm seeing companies put entire critical infrastructures off on Amazon pre built services like they've never seen a tech company go under, or a fad die, or strongarming with brute power.

[balls187]

AWS is already dominant, it's not even close between AWS and the next Cloud platform. Vendor Lock-in is a forgone conclusion. Meanwhile lots of companies are building successful, profitable applications on AWS.

[chrismarlow9]

It's not cloud vs cloud. It's cloud vs vps vs colo vs in-house/datacenters. Cloud is one option, and a heavily mis-used one for multiple purposes, security being a popular one this year.

[grkvlt]

> at least until you POC it for us

This is a complete non-issue for users of AWS unless they are essentially trying to resell AWS services.

> companies that have had their physical goods ideas stolen and are now mass produced at Amazon

AWS is not Amazon, they do different things - see my GP comment replying to you. I also wonder how many times this has actually happened (stealing ideas) in reality, versus the companies simply having an unsustainable business model, or an obvious product. It sounds like the classic case of looking for someone to blame for their own incompetence, and choosing Amazon instead of some other huge corporation or the government, which are also common scapegoats...