[epi0Bauqu]

We haven't disclosed it, but advertising is the bulk.

The problem with paid is three-fold. We're a for-profit company so don't want to come off as taking donations like a non-profit. Second, we don't want to collect personal information. So we could do something like bitcoin but that isn't exactly low-friction :). Third, it is promoting that it exists. We have a hard problem getting the word out about anything not on the SERP and we wouldn't want to put it there.

Open to other ideas though.

[JoshTriplett]

Regarding personal information, I have no problem providing payment information, as long as that isn't tied to accounts/searches/etc. (A separate service, similar to Patreon, seems ideal.) But I do realize that the number of people willing to pay you may not justify the work needed to set something up.

I do understand your concern about not wanting to appear to take donations, though. I just wish I had some way to pay you for your service that doesn't involve viewing or clicking on ads.