[andybak]

> Many projects/people conflate "page builder" with "CMS"

That's because there's no clear bright line between the two. I've created systems that lie on many points between these two extremes.

Sometimes the page metaphor is as simple as it sounds. Sometimes pages pull in structured content or are placeholders for a subtree of structured content. Sometimes the page structure plus metadata IS the structured content.

[WimLeers]

True, there's not always a clear distinction.

But giving lots of WYSIWYG-esque options to the content creator is a sure way to end up with unstructured content that cannot be reused, because it's got so much garbage HTML in it, and so few semantics.