[ppog]

They've said that the first version isn't targeted as a consumer device. They initially see it as a professional piece of kit for use by, for example, product designers. (At least that's how it was presented at the New Zealand MS conference.)

Of course, then they show it off using Minecraft demos, recipe books, and a parent helping their kid in another city fix their sink. So sure, marketing it to consumers is the long game. But I'd guess that's some way off.