[flashman]

9.5-year-old Reddit account here, so perhaps my view is atypical, but I see this as Reddit's answer to the new Digg, and to the broader trend of editorial curation as a counterpart (not necessarily a competitor) to aggregation.

Reddit has web aggregation and communities pretty much sewn up as a market. How can they grow? By leveraging their insight into that traffic to create their own publication. I think they see their audience for Upvoted as people who know what Reddit is, and perhaps use it, but aren't power users and just like to have interesting and entertaining stuff presented to them.

Best of luck to them, I certainly don't think Upvoted's success is written in stone (especially given Reddit's history of half-delivering on their initiatives).

[Grue3]

>I see this as Reddit's answer to the new Digg

Why does the new Digg need answering though? It's now nothing but an obscure website that is only mentioned in connection to how big it once was.

[Scarblac]

I wish companies would stop trying to grow, and just continue doing their best at what they do best. Everything that tries to keep growing always goes to shit after a while.