[arno_v]

Blendle Data Scientist here (living said dream). I'd like to mention that users do have influence on what is done with their data. We currently provide two ways of determining what data is collected, one setting (which is switched on by default) makes us collect data for internal usage. Switching this off will make us stop sending analytics events from the frontend and we will stop aggregating your data into a profile used for personalization. Note that these profiles are currently being developed and are not yet in use anywhere and once they will there only use case will be making Blendle better for its users. The other setting is switched off by default and allows us to share some data with one specific publisher (which is very clearly mentioned).