Just be ready for them to hike your rate without any type of alert after the initial period expires. This applies even to gifted subscriptions like the one I was given for Christmas. The customer service was...unsympathetic.
I don't have the time to jump through hoops to maintain promotional pricing for a NYT subscription. Maybe a sufficient long term discount would be attractive, or unbundling content. The NY Times just doesn't offer enough value to warrant the asking price for my tastes.