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by meatysnapper
3913 days ago
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Almost certainly. Twitter's user base is not growing, and their product basically hasn't changed in 5 years. They have a valuable brand, but they need to figure out how to fundamentally improve the ease of use of the whole thing and make a decent value proposition. Photos, messages, videos, search... make the app not suck. Snapchat and Instagram are very quickly taking over the celebrity/new/sports one-to-many angle from Twitter. Once celebrities depart, Twitter will have only news, and that's not enough most likely. |
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The problem is that most Internet users don't fit into this bucket. They have things to discuss and share with a small group of family/friends but beyond that don't have much to say, to the broader world. These are the users that flock to Facebook, Snapchat, et al.
Until Twitter finds a way to engage the everyday average Internet user then they'll struggle to grow or create a meaningful value proposition (the $$$ is in advertising to the masses, not the engaged thought leaders).
The data on users indicates Twitter has likely peaked in terms of attracting these engaged users (data also indicates a lot of these "active accounts" are fake / bots / spam). Until that changes Twitter will be in trouble as it has no viable long term business model.