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by hugh4
3909 days ago
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Let's make some generous assumptions -- a taxi costs $20K, lasts 300,000 miles, gets 50 miles to the gallon and fuel costs $2.00 a gallon. (Or equivalent, electrically, I'm easy.) Then fuel is four cents a mile and depreciation is seven cents a mile for a total cost of eleven cents a mile. In the future, running an ultra-efficient electric car we can imagine the fuel price could be lower and the range before replacement even higher. Is eleven cents a mile "almost free"? It's certainly a lot cheaper than the vast majority of public transport trips I've taken in recent years. Could it be ad-supported? Well, maybe. How much would advertisers be willing to pay to captively monopolise the attention of someone whose individual tastes and spending habits were already well profiled? Quite possibly more than eleven cents a mile (a few cents a minute in traffic). (Personally I'm more than willing to outbid the advertisers in order to get peace and quiet.) |
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