[threeseed]

The only thing silly are people such as yourself who have a problem with naming new concepts.

What do you expect Apple to call it ? Pressure sensitive input method with haptic feedback ?

You really think the average punter on the street is going to remember that.

[seba_dos1]

When you lend your phone to my mom and she asks how to do something, will you say "just 3D touch that" to her?

The name is just a silly attempt to create a hype, "firm press" or something similar would be just fine. But yeah, it wouldn't pretend that it's a "new concept" then. It's just like it was with "retina" - my phone had "retina" screen years before Apple started to use that word.