[scottmp10]

I think the right avenue is to keep the license GPL but provide a permissive as-is use license. The idea is that you want people making improvements to the algorithm to contribute those back for the public's benefit rather than charging people for their "upgraded" version. A separate unmodified-use license could be much more permissive in the use of algorithm as-is for compressing and decompressing images.

[tracker1]

That's effectively LGPL.. even then, though it would still be problematic for embedding and hold back adoption in browsers and various platforms (game engines, etc).

Realistically a basic rendering and conversion implementation should be at least Apache 2, or something even more permissive (MIT/BSD/ISC). It was my first thought/comment when I saw the GPLv3 notice... They should switch the license quickly if they want to see adoption/support. Getting a free standard in place is more important than using a copyleft license.