[brianwawok]

Except... how does a new image format work in modern browsers? It gets included in Chrome, IE, Safari, and Firefox.

Apple and Google won't touch GPLv3, so that means this image format is dead on arrival as a web format.

Sure you can use it locally to compress your photographs, cool. But it won't be a web standard with GPLv3.

[kuschku]

Well, we could just get everyone to use Firefox, and this image format will be a web standard.

Google is currently using webp everywhere, too, despite no major browser actually supporting webp.

(I do not consider Chrome a browser, but mal- and spyware)