[pratikjhaveri]

A tad "holier than thou" attitude pointing a finger at your competitor and to a large extent the entire internet economy. It would be nice to dial down the spin/FUD machine esp when you're the CEO. Ad targeting will and has evolved. Good things happen when you understand the user and their needs - I for one am willing to trade my privacy for USEFUL features and products (to paint this as only ads is injustice). Just like I'm willing to trade my $s for good devices.

[yarou]

The irony of your comment is that most ad companies play the victim and moralize how blocking ads is akin to murder. Ad targeting has evolved alright, but not in a way that has helped consumers one bit.

It's become an arms race to the bottom, essentially. To coddle ad companies as if they are mom and pop shops that are struggling is not only naive, but dangerous.

[porsupah]

Ad tracking has certainly evolved - Google, Facebook, et al have built successful enterprises out of tracking every detail of people's web browsing. But targeting? AdWords still only coughs up ads that coincidentally include a random keyword I was searching for, devoid of context, or attempts to sell me something I've just bought.