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by mjt0229 3916 days ago
I worked at Amazon for a while, and I was in a number of meetings with a number of senior executives, and I heard them ask, "What's better for the customer?". This move makes me think they've gotten out of the habit of asking that question.
2 comments

It's Amazon's first leadership principle: http://www.amazon.jobs/principles

I think Amazon is hitting the ceiling of what it can achieve - it's no longer following the system that got it so big and they're having to resort to systems like Amazon Flex to still be able to provide delivery on time.

That's all I could think of here. Google and Apple have sufficient brand awareness that those who want to purchase these devices will be able to buy them just fine.

Unfortunately, those who want to purchase them through Amazon or would not have known about them outside of Amazon are now the ones that lose.

Seems very contrary to that leadership principle.