[coldcode]

I expect big sites to start serving ads in a way that appears to be organic and would be hard to block. As long as people serve ads direct from ad network domains blocks is fairly easy. If the content looks like part of an article then it's much more difficult to differentiate.

[JoeAltmaier]

TV tried this - remember Bones one season how every episode she'd demonstrate to Booth how her iPhone worked? Or on Elementary how Sherlock would flip open his Surface in the john and send an email, while the camera lovingly watched over his shoulder?

Viewers rebel, ratings drop, and directors quickly ban such perversions of their art. Its not sustainable. Will you read articles on HN that are half ads? Neither will I.