You misunderstand the word 'choice'. You have a choice to go on sites with Google Analytics, you are not being coerced into using their products. You have a choice to not give out your number to those whom have Android phones, you have a choice not to use Facebook.
You have a lot of choice, you are just choosing not to use the alternatives.
Whereas Google and Apple are being threatened by force to hand over data, they do not have a choice.
On your last point, you want the same people who demand and coerce data from Google and Apple, also be the same people who make the rules for Google and Apple?
Other people having my number on their phone means Google collects that data, too.
Same with Facebook.
I have no choice to opt out, so unless they provide me such a choice, they have to be regulated by law.