[CyberDildonics]

The thing is that isn't what happens and Coke knows that.

First they can sell the smaller cans for more money for the same amount, which doesn't matter from cost of making it, but does matter to the amount someone will consume.

It's the same rationale behind 99% payouts of slot machines in the casino. It just allows someone to play longer.

Soda is loaded with sugar and nothing else. It has to be extreme moderation to not have an effect on someone's health (relative to what we think of as normal now). Coke is trying to reframe soda as somehow ok.

One way to do that is to have small cans and say 'no problem they cans are obviously tiny'. Someone will buy them and drink as much as they want anyway because what they want isn't to take a long term view of their health, they want a rationalization. That is what Coke is offering and it does happen to be what people want.

[Elepsis]

It seems like you're suggesting that people are buying the small cans of Coke based on endorsements like this one, and then chugging three cans in one go to make up for the super-sized drink they'd otherwise have gotten.

What exactly is that assumption based on?

It's been abundantly demonstrated that smaller servings do help people follow through on efforts to reduce their food intake. I don't see any reason Coke should be different.

[bad_user]

> Coke is trying to reframe soda as somehow ok.

The whole industry is continuously doing that for processed foods. It's called nutritionism. Margarine is still around, after provoking cancers and heart disease, isn't it? Now enriched with omega-3.