[jamesbrownuhh]

This article seems a bit wooly and doesn't really explain how this personalised delivery is going to be achieved - but a real-world example of genuine ad personalisation technology running right now in the UK is Sky AdSmart:

http://www.skymedia.co.uk/sky-adsmart/

It downloads demographically targeted ads to your set top box ahead of time, and on channels with the appropriate signalling, will automatically replace a live advert on the broadcast channel, with a targeted ad playing back from your set top box. The experience is pretty much seamless. Some of the case studies are really interesting.