[addicted]

People complaining about Elon's charisma are missing a lot of Tesla's history and brand. It has a very significant customer base that almost consider themselves part of the company (e.g. throwing parties for employees at a Tesla store). Part of the reason is because Elon Musk treats these events not as a marketing presentation but basically like someone showing off their latest creation to their family (a lot of customers are invited to the events).

Also, Tesla is seeing awesome success right now, but there was a time (pre Model S) when Elon Musk was basically begging customers to trust him and keep their preorders because they were close to going bankrupt (eventually a govt loan combined with the faith those customers placed in Elon Musk is what saved them). He had enough charisma to convince a significant chunk of people to give him a significant amount of money when it was looking like the company would not even be there a few months from then. Tesla's brand is that they genuinely care for their customers (and I have not seen any reason to disbelieve that so far), and Elon Musk's presentations while not spiffy help reinforce that.