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by aerovistae 3922 days ago
Couldn't possibly disagree more. He comes off as genuine instead of as a script-reading marketing person. He really cares about the product and the end goal and every inch of this originates from him.

This is his version of enthusiasm. Steve Jobs wasn't any more "enthusiastic"....he was soft-spoken and straightforward, too, he just didn't stutter/hesitate the way Elon naturally does, so he came across as much smoother.

If you think not having Elon out front and center for this company would be a good thing, you've really not grasped the symbiotic bond between him and his companies and his customers.

This is just another way Tesla is unique-- they don't overmarket everything, they don't run ads, they don't have some slick super-model announce their products. The main engineer, the guy who designed it, talks about it in his own way. I wouldn't have them change a thing.

1 comments

You make very good points, and I agree that having Elon as the spokesperson makes the event feel more personal and genuine. I still feel like his presentation manner is disappointing, though. I get that it's a petty thing to complain about, but he seems nervous when he's talking publicly and I find that distracting. I don't want to make it seem like I'm dissing Tesla or Elon Musk directly. I liked the launch event otherwise.
I understand. I guess I just find that that hesitancy adds a lot for me, makes it feel less corporate and more like just another guy showing off this cool thing he made and which he really hopes you like. I wonder how long it's been since a car company announced a car this way. I don't remember EVER seeing a car reveal in the first place, actually. Just one day you start seeing commercials for the ALL NEW 2017 NISSAN ALTIMA etc etc