[IBM]

Made me cringe when customers came up to drive off with their cars. Really felt like a Samsung tier presentation.

[addicted]

Keep in mind the audience is largely filled with customers and people who have placed preorders.

Tesla's launches and reveals are largely Employees + Customers with some press thrown in.

[36erhefg]

In contrast to an uptight corporate event, it felt genuine and realistic. You know, like that time you got your keys, for the car you bought, from a normal human being.