[loceng]

I took it as Tesla trying to connect with Whole Foods' demographic.

[tsotha]

Yep. People with money who're going to be receptive to the "sustainability" pitch.

[codezero]

Why's that in quotes? It's definitely one of their explicit pitches, and there's a solid demographic of people who care about sustainability and the environment, especially amongst people buying all electric cars.

[tsotha]

I didn't mean that to be interpreted as scare quotes, rather that there's a lot that goes into that concept that isn't reflected in the word itself.

[codezero]

Ah ok, I'm a bit scarred on the Internets I guess, making assumptions about simple quotes. Thanks for clarifying =)