[jedberg]

> Surely Apple and Google are primarily worried about revealing their plans to each other and similar companies, not to nascent startups, right?

Generally not. In most cases for a big launch like that the other companies already know about it, either through employee movement or more likely being launch partners in some respect. For example, Google knew about the iPhone launch because they provided the Youtube and Maps apps.

Netflix knew about the iPad and Apple TV for similar reasons (and the Chromecast and FireTV for that matter).

[alsetmusic]

Google supplied the data in former releases of Apple's Maps app, but the app was built and maintained by Apple engineers. The companies did collaborate, but Google did not provide the first-party apps on iPhone 1.0.