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by Symbiote 3922 days ago
YouGov is a reputable polling company. They're regularly used by British newspapers on all sides of politics (it was a British startup, the CEO's daughter was a friend's roommate).

The polls are sent to people registered with YouGov, who get paid a tiny amount. When I was a student it seemed worth my time, but I didn't get many polls -- probably there are lots of people in that demographic. Once I was employed I got more polls, but it wasn't worth my time.

The demographic breakdown is given in the PDF.