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by linker3000
3919 days ago
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If I take a free newspaper and don't bother to read the ads, the publisher has still been paid for the ad spots, so why should it be different for a Web site publisher? The advertiser should pay a negotiated, fixed amount and the consideration that site visitors may or may not use an adblocker to skip the ad should not enter the equation. In a similar vein, if I take a free newspaper, no-one follows me round and refuses to let me turn the page unless I confirm that I have looked at all the ads on the current one. |
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