[simondelacourt]

Advertising in the Netherlands for prescription drugs is illegal in the Netherlands, and for non prescription drugs it is highly regulated. So most pharamacorps target doctors by putting up nice stands during.

Here there is no need for a big marketing budget to get sales done. Not every market behaves like a regular consumer market. I think most markets are more complicated than the idea of spend $X to get $X + $Y. Especially for pharma, this has been a far more complicated relationship with the market.

Profit margins might resemble other markets, but I think that when it comes to healthcare profit is a very complicated concept...