[accommodavid]

Okay, I'll bite. The thing is that this isn't meant to be revolutionary, that's not the point. The typeface isn't designed to distinguish Apple from others, that's not what this is about. It's not even about 'returning to functional and readable' either. Hell, this isn't even about Apple. This is about the fact that typography, a craft that is as old as written language, is adapting to the digital age and we're starting to see fonts become intelligent and tweaking themselves depending on the context they are put in.

To me, that's a very interesting trend. Type is traditionally designed for print first, with screens as an afterthought. The idea of having fonts that adapt to different contexts and are actually designed for screens first is something I think is going to become more common practice and we'll probably see some really advanced applications very soon. Generative fonts are already a huge thing in poster design and it's nice to see the idea of fonts becoming more context-aware extend into interface design as well.