This is also why celebrities are very careful about what appearances they make or products they endorse -- and are downright paranoid when it comes to preparing for and executing interviews with opinion influencers.
It also means that negative opinions are to be dealt with very carefully. Ever wonder why with 10K celebrities on the planet, most all of them think most all of the rest of them are awesome? It's because with one bad word, if you hit the wrong influencer, you could start a public opinion avalanche. (I omit those celebrities using the "burn it all down!" PR strategy)
This is something that's done in offices too; negative opinions of coworkers can cause bad things to happen. There's a floor on opinions that excludes negative comments.
It also means that negative opinions are to be dealt with very carefully. Ever wonder why with 10K celebrities on the planet, most all of them think most all of the rest of them are awesome? It's because with one bad word, if you hit the wrong influencer, you could start a public opinion avalanche. (I omit those celebrities using the "burn it all down!" PR strategy)