[elinchrome]

It's shown to increase excitement and therefore engagement.

[Crito]

It is also shown to decrease the information density (w.r.t. the actual subject matter) of a video. So you have engaged viewers watching a video of less substance... Reevaluate what you are optimizing for.

[aw3c2]

And here I am, waiting for the video to fully load in another tab so I can skip around to find where it actually shows the product.