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by rdtsc
3922 days ago
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I think email works better because people perceive it as a more direct message just to them. If say, you send an email and bcc people on it, they feel like they were sent a direct one-on-one personal message (even if they objectively know it is a newsletter). Status updates on Twitter, Facebook, etc, when it was obvious that they are for multiple people not just a one-to-one message don't produce the same effect. People don't feel like they have to respond because someone else can respond instead. |
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It's sort of like receiving a letter vs. reading something on a pubic notice board. The former is yours, the latter is in public space.