Part of the problem is that markets don't distinguish between "screw the little guy (or the clueless VC) and make a quick buck" returns, and "have customers flocking to you because your product is awesome and it makes them awesome too" returns.
As far as markets are concerned, there's only money. Accountants and auditors know nothing about social value, and care less.
How can you measure social value when there are no accepted metrics?
Part of the problem is that markets don't distinguish between "screw the little guy (or the clueless VC) and make a quick buck" returns, and "have customers flocking to you because your product is awesome and it makes them awesome too" returns.
As far as markets are concerned, there's only money. Accountants and auditors know nothing about social value, and care less.
How can you measure social value when there are no accepted metrics?