[brongondwana]

Or it could be that we hadn't yet learned to avoid it, and we're slowly learning:

http://mumbrella.com.au/mamamia-has-said-goodbye-to-clickbai...

http://digiday.com/publishers/upworthy-goes-clickbait-free-n...

http://blog.newscred.com/how-reader-demand-for-content-marke...