[declan]

It looks like the folks at Atavist did the right thing. As far as I can tell they created a publishing platform that lets folks format thousands of words of text and photos and videos, which is a very good use case for a web browser. Plus, contributors can add links, italics, subheds, captions, etc. This is not the best use case for mobile apps.

They have a beautiful digital magazine that doesn't need to live in a native app -- and had no compelling reason to.

When we started building our smart news app ( more info at https://recent.io/ ) we considered creating a non-native web app and took a few steps in that direction. But we rely on touch gestures a lot, require no keyboard input except for searching, update news recommendations minute-by-minute, and wanted to appear in the app stores, so we went down the iOS and Android paths instead.