Ask HN: Drop in visitors after name change?

[zenbryo]

Have you changed name/domain on a website with thousands of visitors? Can I expect a significant drop in visits, or should everything work just fine or perhaps even to the better as long as all 301s are in order?

[drean]

Prepare your audience for the name/domain change. Write a newsletter, blog post, social media post, add a banner to your website etc.

[zenbryo]

True... perhaps it could even give a boost and even more visitors if I market the new name intensively. But have anyone experienced any big problems with their SEO when you change domain name? My current domain contains the most relevant search terms and works for SEO but not as good as a trademark