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by geocar 3917 days ago
Actually the Myspace video ads are being sold as video (6-8$CPM on exchanges; I've seen it as high as 18$CPM to advertisers), so there's no expectation that they click.

Of the traffic I observed, I was able to (in a few hours) classify 80% of the traffic as fraud. I don't think there were any legitimate users on these sites except ad network operators verifying whitelists and agency teams showing off how much myspace traffic they were buying.

1 comments

Hey I'm one of the authors of the article. Can I pick your brain a bit? jbrustein at bloomberg dot net.