[asuffield]

Having worked at and with small companies that rely on advertising to overcome obscurity and get business to their products - modern analytics tools have pretty much got this problem solved, the marketing people knew and actively tracked their ROI on a daily basis and were shuffling limited funding around between various forms of advertising to optimise sales.

Every time I see somebody claiming that advertising doesn't work, I just think that there's another person who has never tried to run a small online business.