[smtddr]

>>I'm also pretty sure I'm part of a growing demographic who are finding every way they can to opt out of it because they're sick of it.

I think you're very wrong here. I suspect only a small part of the echo-chamber techies might think this way. The general public only hates ads when they're shown as those crazy multiple pop-up windows + auto-playing flash ads with audio.

Otherwise, people do click... or tune them out(but subconsciously, the ad is in their head)

[Nursie]

I'm pretty sure it's growing, at least on the web, if it were not we wouldn't see stories about adblockers hurting revenues.

The general public in the USA may be more inured to constant ads, I'm not sure that holds everywhere, and as ad-free services like netflix grow I think we'll see more people start to become more conscious of advertising.