[afandian]

I was reading this thinking "this all seems very sensible, I could use this". Then I got to "TACTIC 10: Force Visitors to Accept / Reject Your CTA". A few sites do this. One of the more obnoxious ones says "No, I reject these free books". That's a sure-fire way to get your tab closed and build some bad feeling for free. I can get this code example somewhere else. The google search tab is still open.

(That's only my opinion. Perhaps I'm just on the wrong side of the statistics.)

Also, I think tactic 18 is illegal in the UK.

[Silhouette]

Yes, a few of the shadier ideas here would definitely be borderline or outright illegal in the UK now. In fact, that applies across Europe, since Directive 2011/83/EU started coming into effect in the member states.

Basically, anything that involves pre-selection or requiring someone to actively opt out of something that will cost them money is likely to be on shaky ground (as, IMHO, it should be).