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by timr 3925 days ago
My theoretical marketer isn't using a template! He's writing a customized sentence or two specific to every recipient. And if that isn't enough, he's using a statistical model to change the wording of the offer, and select the content of the paragraphs, images, etc. based on your location, age and industry. The email is specific to you in every way -- it's just mostly generated by a machine.

You can't win this game.