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by akgoel
3924 days ago
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Well, it's not surprising, but I'm not sure I agree with they psychology that ebooks should be cheaper. Pricing for books is not just a markup over marginal cost. I have this discussion every day in our office - our price is not based on our cost, our price is based on what our customer is willing to pay. If the price of ebooks has gone up, the publishers are trying to find a balance of maximizing revenues and profit across the every distribution channel, while also taking into account any lost sales due to piracy. Why should publishers give up rents to readers just because costs have gone down? |
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For some weird reason, no publisher decided to do that. Except pirates, but they always do that.