[tertius]

They need to realize that eventually the market will drive their users elsewhere. Content is king and there is more content elsewhere.

If you provide a worse user experience with the same content as another, then income will dwindle altogether.

Innovate, move forward.

[wcummings]

If you have an interest in the 3rd party web, you should have an interest in a functional ad technology industry. The market might just drive small publishers out of business. Or drive them and their customers to walled-gardens, so we'll be reading their content on Facebook, being served Facebook ads.

[tertius]

And I'm not a fan of going back to AOL. But the ad tech industry and the "small publishing" industry is lazy and greedy. And I won't support them if they treat me like a product. If they don't I will support them.

I'd like to see Netflix for written content and I'd pay for it.