[Rambition]

I've had in a hand in a few Groupon/daily deal campaigns for some clients and their experiences all seemed to depend on the quality of the product/service they could provide. An established restaurant I would find it hard to believe they would extract value out of this type of discount. However, a new product to market that believes a customer can have a good enough experience and can deliver on that the first time they try it out, may be more apt to succeed on daily deal type of sites. It follows the "free trial" model of direct response (without the shady autobilling on the backend), just get the product in their hands and let it do the talking for you.

As a consumer, I love the model. As a business owner/marketer, the results have been so/so.