[snowwrestler]

Not everything Apple does is for executives. The iPod Mini came in crazy colors too and Apple sold woolen "socks" for people to carry them in. This was under Jobs. They also did animal-print plastic for the early iMacs and iBooks--the products that cemented the Ive/Jobs relationship and defined the new Apple.

Steve Jobs once held a mock funeral for OS 9 with organ music and a coffin. Apple produced plenty of crazy / weird stuff under his leadership. This is one reason that speculating about "this wouldn't have happened under Steve" is a fool's errand.