[rmorlok]

pdf2htmlEX (https://github.com/coolwanglu/pdf2htmlEX) would be another route if you aren't concerned about preserving the semantics of the markup. Obviously you would to go LaTeX -> PDF -> HTML5. It maintains the paginated style and looks good for scientific papers (example: http://coolwanglu.github.io/pdf2htmlEX/demo/demo.html)

[cakes]

That's definitely very cool - I wanted to find some more info about the project for my own interests (https://news.ycombinator.com/item?id=4528797)