[zmimon]

So how do you explain the iPhone? The smart phone market was well and truly catered for when Apple entered there. Apple's primary method of business is to price themselves in a tier above everyone else but to provide a (perceived or real) value proposition that makes people buy it anyway.

[JulianMorrison]

They could still cut in on top. Which they can't on e-readers. Kindle is already pushing the technology to its present day limits.

[zmimon]

Sure ... but I think Apple has a way of redefining the "high end". Smart phones were already considered expensive when Apple launched the iPhone.

[JulianMorrison]

The problem is e-ink. Right now it's grody grey, monochrome, and has a 1/2 second refresh time. Apple can't work with that.