[xpinguin]

UPD: http://i.imgur.com/TVLZgqw.png

I don't know, how google did it, but the first result for exactly the query of yours is: http://awesome.naquadah.org/wiki/Beautiful

What surprises me, is that it works in firefox private mode, where neither of search customizations should work, in theory (fresh clean cookies and local storage, isn't it?). However, yeah, I do indeed google awesome-related stuff from time to time.

UPD #2: it works from different browser and different IP either. So it seems that you example is not relevant anymore :)

[digi_owl]

If you search for, and click on, a lot of tech/linux related stuff, Google likely bubbled you such that those kinds of results come out on top.

[semi-extrinsic]

Yeah, I think Awesome WM has reached enough users that the specific phrase is now recognized by google. But I remember this was a pain about five years ago.