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I am not that optimistic on that front. Several things that might happen:
1.Use data mining or machine learning, I believe, the big networks will find ways to distinguish whether a user has enabled ad blockers or not, using only the data they collected. Google, as a network, already offers segments to publishers, called viewability, representing how the ads is viewed by the user. 2.Once they have the data, they could do a lot of things with it. Sending warnings, or service degradation, or if you are on the phone force you to jump to app in order to serve you native ads. By any means, they couldn't 100% eliminate usage of ad blockers, but they could make it harder and more uncomfortable to use in the long term. One thing I am more afraid of is that, it will means the death of the free web, and drive publishers/platform to serve their content through native client, like apps, where they have greater control. But what about small publishers? Well, maybe nothing but doom... |