[flycaliguy]

What if the ads have just been embedded in the content itself? Publishing sales departments are going to have to shift tactics and when the banners disappear they might have to start selling more "advitorials". Only when it comes to the web, they won't be as obvious as print.

You may find yourself subject to much more intense manipulation.

[cooper12]

That already happens though and at some levels even more undetectable by the masses. [0] And if it becomes more common, so will the callouts and public awareness of it. All you're advocating is "the devil I know". There's a third choice: don't give those websites your traffic. I'd rather take no evil than the lesser of two, thank you. Often ethics are tied strongly to the quality of the content. I don't go on buzzfeed and 9gag because they steal content from others when I'd rather consume it from the original source. Readers will just have to be more discerning.

[0]: http://www.paulgraham.com/submarine.html