[aylons]

Google has a proposal for this: Google Contributor [1]. Of course, only works for Google ads, but this is a substantial portion of the web.

However, I don't like the current proposition: you pay for seeing less ads, but there's no tier guaranteeing no ads. Even if they guarantee 99% less ads, I still wouldn't sign for it.

Paying for seeing less ads does not change the incentives for tracking and targeting, and may even worsen them: surely Google will start by cutting the less targeted ads. The more I cut the ads, the more targeted the remaining ads will be, and stronger will be the incentive to track me.

Only by a policy of no ads and no other revenue stream besides my money would avoid the perverse incentives that are in place for tracking - and trying to change - my behavior.

Of course, Google Contributor would still have to track the sites I visit, so I wouldn't be able to prevent tracking with a technical tool if I signed for it. This adds even more to the argument that Contributor is only an option if no ads are allowed, so that he incentives for targeting and analysis are now removed.

[1]https://www.google.com/contributor/welcome/

[alecco]

That does't solve Google tracking your every move around the internet. They still get all your information.

They are only doing this to save face or to find an alternative path of revenue.

I refuse to be tracked, specially by a corporation whose president is quite against privacy and anonimity and has a lot of friends in the US government.

https://en.wikipedia.org/wiki/Eric_Schmidt#Privacy

[oska]

I imagine their business model with this service is this:

* collect some continuing revenue from subscribers for seeing less ads

* sell these subscribers to advertisers as people who are viewing fewer ads (which then increases the display profile of any ads they are shown) and also as an elusive demographic who mostly try to block out advertising

I would imagine point 2 is the much more valuable proposition.