[kuschku]

No, relevant ads based on the content of the page, not based on your browsing behaviour.

Google Ads based on browsing behaviour only try to sell you stuff that you already bought and no longer need. By the point the ad shows you graphics cards, like for me right now, I already bought one. When I was searching for one, the ads were showing me crayola crayons instead.

Make relevant ads based on what the person needs right now. No need for cookies or any tracking.

[frik]

Exactly, ads should be relevant to page content. Showing me afs based on my browsing history is downright wrong and feels etremly creepy, plus most items we already own by the time we see such ads anyway.

[kuschku]

As I said.

And this is why I hope the current type of tracking becomes unprofitable very soon – it would reduce creepiness, and might actually improve ads to reduce tracking.